The Stamford Marketing Group is a unique organization that specializes in assisting its clients in the evaluation of new product ideas through new product research. Over the past four decades the Stamford Marketing Group has been involved in the evaluation of a broad number of different types of new products including baby monitoring devices, crafting equipment, financial products, health and beauty aids, household products, infants’ wear, light bulbs, office equipment, sports medicine, textiles, and many others. We have helped over 50 sophisticated companies throughout America, Canada, Europe and Asia forecast the success of their new product introductions.
We have helped clients succeed by identifying high potential new products that have enabled them to substantially increase their sales and market share. On the other hand, we have helped clients avoid the costly mistake of launching a new product that has little chance of succeeding. Having been involved in the evaluation of hundreds of new product ideas, we have developed considerable expertise in identifying the real needs and wants of potential customers by using a series of specialized qualitative and quantitative research techniques specifically developed for the evaluation of new products.