Why do I need new product research?
You can increase your chances of new product success by learning how consumers react to the concept and details of the product before you spend the money to launch it in the actual marketplace.
Can I conduct effective research on just a new product concept?
Many of our clients conduct research on simply the concept before they spend the money to develop prototypes. Insight from potential customers can be very helpful in finalizing the product design.
How can I measure how well my new product delivers on its promises?
A good way to tell if your new product is fulfilling its promises is to place it in the hands of potential customers and let them use the product. We find that many of our clients prefer to conduct in-home or in-office tests prior to full-scale production and marketing.
How can I determine which new product features to promote?
It makes sense to understand which features and benefits are considered to be most important to the potential customers of your new product. Typically a new product has many good points but there is often only one “hot button” that gets customers excited. Our clients often use specially designed qualitative research to find this “hot button”.
Are there ways to determine the best price for my new product?
An effective pricing strategy can greatly impact the success of your new product. We have developed a number of qualitative and quantitative research techniques to test alternative prices of a new product before it is launched.
How can I forecast how well my new product will sell?
The big question is always will the product sell when it is actually placed in the marketplace. The proper qualitative and quantitative research can provide excellent insight into this question. Actual marketplace testing, however, is the best way to estimate market potential. We have helped many clients test products by placing them in tests in a variety of different distribution channels.