In-depth face-to-face interviews with consumers, business customers or even retailers.
The Stamford Marketing Group has conducted hundreds of one-on-one interviews for its clients throughout the United States and in countries all over the world.
In many cases the research process requires a series of in-depth face-to-face interviews. Typically these interviews take place in a formal research facility. Because professional people are often quite busy, however, the business-to-business interviews sometimes take place in the respondentís office. There is an advantage to having an outside organization such as the Stamford Marketing Group conduct the interviews. This separate interviewing process by an objective third party gives importance to the meetings, and eliminates any existing politics related to the ongoing operations. The result is typically unbiased information that is much more reliable.