The Internet can be used to develop a qualitative or quantitatiave understanding of customers.
The Stamford Marketing Group has helped numerous clients
use online research to develop an understanding of their
Samples for online research can be pulled for the whole United States, for individual metropolitan areas or in countries throughout the world. When using the Internet it really does not matter where the respondent is located. The Stamford Marketing Group has perfected the use of specialized techniques to enhance the understanding of consumerís attitudes through online research. For example, facial action coding is often used to discover the respondentís emotional response to advertising or new product concepts.