It is often a good idea to determine the interest of retailers in a program before it is actually implemented.
The Stamford Marketing Group has conducted interviews with key executives in supermarkets and other retail organizations throughout the United States and in countries around the world.
The Stamford Marketing Group holds meetings with executives at various levels within trade organizations, including buyers, merchandising managers and members of senior management. Different sizes of organizations are typically included as well as similar organizations in different geographic areas. The objective is to identify trade interest in a new program as well as to identify trade requirements in developing such a program.